Classic Novelty Plate from the 1990’s


The BUGGERB plate came into being as a result of the infamous Toyota Hilux TV commercial of the late 1990s (made by Saatchi & Saatchi in New Zealand)

The ad was designed to appeal to NZ and Aussie Hilux buyers based on a series of hilarious farming mishaps, with each incident provoking the same one word response b bBugger!b B In fact bbuggerb and bbugger meb were pretty much the only dialogue used in the commercial, which was a big factor in its larrikan appeal to Australian and New Zealand audiences.B While the use of a word that describes sodomy could have caused great offence in other countries, its wide-held acceptance as a laconic slang term in Australia and NZ (to describe great annoyance or disgust at something) made it unique to TV screens in that part of the world.

In Australia, the advert gained universal praise for its irreverance and laid-back humour. It also got the point across about the Hilux pick-up truckbs legendary power, strength and durability, which was the whole point of course. Itbs just a really funny ad.

Our novelty number plate worded BUGGERB is theB pressed embossedB standard Aussie size B 37cm x 13cm aluminium plate and extremely high quality, durable and long lasting and we are proud to say that it is manufactured in Queensland, Australia. These novelty plates can be hung anywhere inside or outside as each is pre-drilled so ready to hang.B PLEASE NOTE they are for decoration only as officially the authorities say bAttachment of a novelty number plate to a vehicle could attract the interest of law enforcement officers should it affect the visibility of, or distract from, or imply it is, the actual registration plate of the vehicle.b

For protection during delivery we use extra packing materials to ensure they arrive in tip-top condition

If you would like novelty plates made with your own choice of embossed characters, or even a plate or sign made to your own design with a picture background then we can do these for you. Virtually anything you want can be created with our modern digital equipment.B The key is good art, and we can do


Important note about images we provide for novelty signs and plates: Just as we sometimes see that bpricing is subject to change without noticeb, so too are bdesigns subject to change without noticeb. In 99.99% of cases, what you see on Dixiebs website or brochure is what you get. However, there are the odd times when designs have changed in some small way (eg: maybe a logo moves to a different location on the item, or the colour changes). Sometimes this information doesnbt always trickle down until the new designs are manufactured and shipped to Dixie. We hope this is helpful and understandable.

Additional information

Weight 0.15 kg


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