About Dixie

Dixie Souvenirs is a family owned business operating from Toowoomba in Queensland, Australia. Our solid reputation in the novelty sign industry is due to our aim of providing a ‘one stop shop’ which supplies our customers a large range of quality novelty number plates and novelty signs at an affordable price.

Our ethos is to be friendly, approachable and efficient offering our customers enthusiastic information on our products and actually delight in talking about and selling them!  We work had to offer same-day turnaround on orders, with the vast majority of cases being same-day dispatch. Custom orders may take longer to fulfil depending on the complexity.

We are also always happy to hear your feedback and suggestions on existing ranges or ideas for new products; after all, you our customers are our most important assets! Nathan & Allison are readily available to assist with any enquiries you have.

Retail and Wholesale

As well as offering worldwide consumer service, we also offer wholesale customers trade rates for volume orders. On our wholesale customer list we have retail ‘bricks and mortar’ high street stores, online stores, auto-museums, collectors clubs, car clubs and market stall holders.

What we sell:

Whilst top quality Australian manufactured novelty number plates and the equivalent American novelty number plates have been our core business we have expanded extensively now also have a huge range of genuine American Collectors Signs, Parking and Street Signs, making Dixie a one stop shop. Our signs cover a multitude of themes appealing to as many consumer sectors as possible, and they make the perfect decor for bars, garages, sheds, caves and playrooms. Whether you are looking for Australiana, Americana, Football, Auto, Tractors, Motorbikes, Pets, Ephemara, Keep Calm or just something a bit different for behind the bar, in the shed or interior decorating with a difference you are sure to find something to suit. Slimline Signs and Door Hanger Signs are now stocked as well as a wide range of fully licensed Key Rings

We offer our wholesale customers point of purchase retail displays as well as clear display bags for Plates and Signs.

Flags: We also have a wide range of reasonably priced Australian, International and Novelty flags, which are available in many sizes ranging from sew on flag patches up to full 6ft x 3ft outdoor flagpole flags.

Beginnings: The novelty goods wholesaler Dixie Souvenirs was started in 1993 by Alan & Shirley Davidson, collectors of genuine USA plates, who on a USA visit saw the potential for novelty plates in Australia, and started Dixie.

Current Ownership:  After working tirelessly to establish the business, the Davidsons sold Dixie in 2001 and the business changed hands a few times and in 2021, the current owner of Dixie came along. Unreal Industries Pty Ltd is a small private family company operated by Nathan and Allison Jannusch since 2012. For Nathan & Allison owning Dixie is an exciting milestone in their lives and they bring to the company not only their cheerful & friendly natures but many years of experience in the novelty sector. They bring new determination and invigoration, with a solid business plan to connect with customers and their needs and build upon the company’s strengths in wholesaling as well as creating a presence with alternate product lines.

Location: The business operates on acreage outside of Toowoomba in South East Queensland.

Custom made: We specialize in custom ‘design your own’ novelty plates, signs and frames and we can do ‘one-offs’ or sequentially numbered number plates for rallies or events.

Proprietary Company Name:  Unreal Industries Pty Ltd T/as Dixie Souvenirs – ABN: 48 439 634 032

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